Strong, sensitive and always flies under the radar, smell is the Superman of the senses. You may think that you understand the world primarily through sight or sound, but your sense of smell is the only mind that comes fully developed already at birth. It is the only mind that is directly connected to areas of your brain that process emotions and memory. Fragrance memories are long-lasting and deeply rooted. For brands, this is a powerful tool for building emotional loyalty.
Offices, shops, hotels, brokers, spas and many other players in highly competitive industries around the world use fragrance marketing as an obvious part of their business as it is such a powerful tool for differentiating and continuing the fight for more satisfied customers who should choose them. , and return.
Create a stronger experience and customer loyalty with Aroma Diffuser
Smelling their office, shop, hotel, Spa has a proven great effect on both staff, visitors and customers. Researchers offer fascinating insights into how our noses lead us around, dictating moods, choices and desires. Researchers say that the same area of the brain that processes odor also processes emotions and decisions.
Next time you walk into a luxury hotel, stop and consider how many your senses are stimulated, design, lighting, music, scent. The hotel industry abroad capitalizes on the ability of smell to directly create memories and highlight positive emotions and turn that moment into a branding opportunity.
Successful fragrance setting in industries not only strengthens brand loyalty and produces repeat guests, customers but also generates additional revenue from the sale of fragrance products. If you get a "wiff" of something good, you want to buy it with you home. Not only can you pick up an Aroma Diffuser that mimics the luxurious scent in the lobby, for example, you can create a hotel room at home.
To understand the benefits and how important scents are along with pleasant indoor air, we can start with the fact that of our five senses, the sense of smell is the strongest mind and also the most memory-triggering. This is an important part that can be forgotten when planning for the overall impression.
In a time where players feel that the competition is getting tougher, it becomes even more important to differentiate, stand out and create a feeling of well-being in order to make customers / visitors both stay longer and, above all, return. You invest money in the interior design, In the competence of your staff but how is your first impression experienced and how is the memory and experience preserved, Via fragrance you invest in associations to your brand and brand awareness.
In other words, create an environment that is remembered, that contributes to a positive experience and a good memory arises. Hence recurring customers and more satisfied staff.
Create a powerful connection with the guests & customers
Did you know?
-The human nose can recall scents with 65% accuracy after one year, as opposed to only 50% of visuals after three months.
(Sense of Smell Institute)
-Lemongrass also provides energy, increases concentration and acts as an invigorator ... suitable for a workplace in these changing times.